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Affordable jewellery shouldn't come at the cost of your comfort. Every piece is finished with an anti-tarnish, gold-tone coating designed to minimise irritation and discolouration — so you can wear it through long, busy days with fewer worries.
Holds its gold-tone shine wear after wear, without the green tinge.
Built to handle commutes, desks, and everything in between.
Artificial, gold-tone jewellery — priced and described exactly as what it is.
From push-back studs you can nap in to lobster-clasp necklaces that layer without tangling, every detail is chosen with actual wear in mind — not just how it photographs. Whether it's an everyday stud, a gift for someone you love, or your first "just because" piece, it's made to be worn, not saved for later.
Curated pairings from our existing edit, ready to gift as they are — tap enquire below and we'll wrap your pick together.
Ice Blue Shimmer Butterfly Crystal Studs + Pavé Crystal Butterfly Pendant Necklace — a matching set for someone who notices details.
Bundle price applies automatically at checkout when both pieces are in your bag.
Crystal Sunburst Evil Eye Charm Bracelet + Evil Eye Round Medallion Necklace — a thoughtful, symbolic gift for someone you want to look out for.
Bundle price applies automatically at checkout when both pieces are in your bag.
Gold Textured Round Button Studs + Twisted Cable X Bracelet — an easy, wearable pairing for someone who lives in minimal gold.
Bundle price applies automatically at checkout when both pieces are in your bag.
Received my order today, and the pieces are so beautiful. I can't wait to wear them!
This has been the best purchase ever — the packaging, the quality, everything is up to the mark.
Our gorgeous customer wearing The Elura Edit — thank you for your love!
The earrings were fabulous, so unique and beautiful! My friends and family loved them. Can't wait to see more of the collection.
Thank you so much for sending these amazing everyday-wear pieces. The design and quality are superb — would love to order again soon.
★★★★★ Absolutely gorgeous collection, love the quality of all the products I've ordered so far.
★★★★★ Amazing products, easy shopping and lovely experience. I would recommend everyone to buy and gift amazing jewels to your loved ones.
★★★★★ This is very good product, I use this jewellery and they have very good quality and look like real gold. I really like this jewellery, no side effects, very usable.
★★★★★ Every item in my order was absolutely beautiful, and the packaging was exceptional. I ordered a neckpiece, earring, and a bracelet, and I loved each piece. The quality exceeded my expectations.
★★★★★ Jewellery is really very comfortable to wear and really no itching on skin even after long working hours. Thanks for the genuine quality products.
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“I started The Elura Edit because of a gap I kept running into myself — jewellery that's actually affordable almost never stays looking good, and jewellery that does usually costs more than I'd spend on an everyday piece. Every design here is picked, priced, and shipped by me — nothing goes out the door I wouldn't wear myself.”
Preeti GoelFounder, The Elura Edit
Read our full story →No. Gold-plated jewellery carries a thin layer of real gold electroplated over a base metal — a layer thinner than a strand of hair that wears off with scratches, sweat, or repeated cleaning. Our pieces use a gold-tone, anti-tarnish finish over brass/alloy, designed to hold its colour through daily wear without an actual gold layer to wear away. Every Elura Edit piece is artificial/imitation jewellery, priced and described exactly as that — never marketed as gold-plated or real gold.
Yes — our anti-tarnish, gold-tone finish is designed to be hypoallergenic and gentle for everyday wear. As with any jewellery, we'd still suggest removing pieces before showering, swimming, or applying perfume directly, since prolonged contact with water and chemicals affects any finish over time.
We'd recommend removing it first. Water, chlorine, and skincare products can dull any anti-tarnish finish over time, ours included — taking pieces off before water contact is the easiest way to keep the gold-tone finish looking new for longer.
Minimalist, gold-tone anti-tarnish jewellery — stud and drop earrings, charm and evil-eye bracelets, and pendant necklaces, priced ₹199–₹599 and designed for daily wear at college, office, or evenings out.
Add pieces straight to your bag and check out securely on the site — pay by UPI, card, or wallet via Razorpay, and you'll get an instant confirmation plus a downloadable GST invoice. Prefer to chat first? Message us on WhatsApp or Instagram and we'll help you order there instead.
All major UPI apps, credit/debit cards, netbanking, and wallets — powered by Razorpay's secure checkout. We're currently prepaid only; see below for our COD policy.
We currently accept prepaid orders only. This helps us ensure a smooth and secure shopping experience for our customers.
Shipping is ₹60 for orders under ₹699. Orders of ₹699 and above ship free, anywhere in India.
Due to hygiene reasons, jewellery items are non-returnable and non-exchangeable. We accept exchange/replacement only in case of a wrong product received, a damaged product received, or a manufacturing defect. Please share an unboxing video within 24 hours of delivery for assistance. Products must be unused and in original packaging. Thank you for understanding.
Secure checkout via Razorpay — UPI, cards & wallets accepted. You’ll get an on-screen confirmation and a downloadable receipt the moment payment completes.
